Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Active Tutors
Asked Questions
Answered Questions
Survey research is cross-sectional and therefore:a) High in replicability but low in internal validityb) High in internal validity but low in reliabilityc) High in ecological validity but low in exter
The role of a project supervisor is to:a) Make sure you keep to your schedule and deadlinesb) Provide intellectual support, guidance and critical feedback
Which of the following statements about plagiarism is most accurate?a) It is so easy to "copy and paste" from the internet that everyone does it nowadays. If a proper reference is given, where is th
Whose side did Becker suggest the social researcher should take?a) The underdogb) The fat catc) The cash cowd) The sitting duck
The term 'reverse operationism' means that:a) The theories we devise will often hinder our attempts to measure conceptsb) The measurements we devise can sometimes help to develop a theory
It is helpful to use a multi-stage cluster sample when:a) The population is widely dispersed geographicallyb) You have limited time and money available for travelling
Closed ended questions are those that:a) Have a fixed range of possible answersb) Prevent respondents from allocating themselves to a categoryc) Encourage detailed, elaborate responses
Which of the following statements is correct?a) Self-completion questionnaires are a type of postal surveyb) Postal surveys can include self-completion or email surveys
Which of the following is a general rule of thumb for designing questions?a) Always bear in mind your research questionsb) Never ask a closed question
What did Salancik mean by "field stimulations"?a) Being immersed in the field can help to simulate the experience of your informants
Which of the following is not an example of a 'unit of analysis'?a) Validityb) significant actorsc) Wordsd) subjects and themes
What is the difference between interval/ratio and ordinal variables?a) The distance between categories is equal across the range of interval/ratio datab) Ordinal data can be rank ordered, but interval
What is the advantage of using SPSS over calculating statistics by hand?a) This is how most quantitative data analysis is done in "real research" nowadaysb) It reduces the chance of making errors in y
Which of the following is a method that is commonly used in qualitative research?a) Self-completion questionnairesb) Surveys
How the measurement of TV ratings are changing.Representations of women, minority groups, etc., on TV.How new technology is shaping sports programming
Explain 5 pricing policies as the following format :- 1- Cost based approach.2- Demand based approach.3- Marketing based approach. a- skimming pricing .b- penetration pricing .
What consumer needs are the advertisers trying to fulfill?How would you describe the ad's effectiveness in targeting the consumer?
What is the marketing research process?What is competitive intelligence and analysis?Where would competitive intelligence and analysis fit into the marketing research process?
Choose the two segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the i
Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Discuss elements chosen for pricing and the potential channels for distribution.Discuss how the stage of the product life cycle plays a role in product pricing. Consider the question of price-qualit
Why are some companies choosing to pursue the Halal market?2.If you were charged with the responsibility of building a team on behalf of a major consumer products company wanting to pursue the Halal
Discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective.
what industry is associated with the vape/E-ciggaret Compose an analysis of the industry in a 1 page paper. Tobacco/ vape industry Offer insight into the description of the industry
One of the most highly regarded examples of a successful pitch was Jonathan Miller's Shark Tank pitch. Review the videos below of the pitch then complete your project assignment.