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Review the different product categories along the left navigation panel of the home page. How might these items be combined to create a usage group like a "convention survival package" or "campers'
China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the US over the last 60 years (since the baby boom)
Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you've learned about the CRM approach.
Reflect on your coursework so far. What assignment was the most engaging and why? What information have you learned? How will you use your new knowledge?
identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source.
Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business
Describe ethical considerations with regard to marketing to children. When the marketers' pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernou
Do you agree that when brands partner-up, you (the consumer) are the winner?2.) Explain why HBO partnered up with Apple to launch HBO Now?
Explain the entire channel of distribution from the manufacturer to the consumer. Think about how the channel aligns with the overall logistics and the location of the physical facility.
Develop a 300-word marketing plan discussion which includes the following:Examine the elements that should be included in a marketing plan.
Social media has taken marketing metrics and real time exposure to a whole new level. What may have taken months or years of market research, target demographics data can now take a couple of days w
What system best describes your project company's distribution approach?b. Identify your company's primary marketing channel's strengths and weaknesses?
Perform a SWOT analysis for your company remembering that the strengths and weaknesses are internal and the opportunities and threats are external.
Describe control systems that can improve a firm's operations and facilitate change.Use technology and information resources to research issues in management concepts.
Examine the post-purchase dissonance of consumers and its effect on brand loyalty. Propose two marketing strategies that companies may use to evaluate the level of post- purchase dissonance among br
Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company's trend(s)?
The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem.
Based on the topic and outline from previous units, you will make a formal oral presentation to your instructor and peers. You will be required to present for 10-12 minutes using the Adobe Connect t
Read the Reality Selling Case Study details in Chapter 2 in the text (pages 29 and 44) and the Reality Selling Today Role Play details in Appendix 1 (pages 373-374).
What is the decision facing Walmart?2. What factors are important in understanding this decision situation?3. What are the alternatives?
Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
Choose the target market for your product, and describe your target market in detail.• Create a new product which would appeal to your market.
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing stra
Describe how television helped to shape the image of Black America during the 1950's and 1960's. Discuss racial stereotyping.
Once you have been able to analyze the Google Analytics reports and make actionable changes, you should be able to report on the overall outcome of each test.