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Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours.
How could Amazon's new drone program revolutionize the way people need packages and deliveries in immediate times?
you will research the various elements of the marketing plan as it relates to this company. In Unit I you will provide a Company Overview and a PEST Analysis.
In addition to the issues outlined in the sample marketing plan in Appendix B, students should also include the following: Sales forecast Market potential
What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
Select an industry with many competitors.Select two key variables that segment the competition.
What makes your organization different from its competition.Include sources of secondary research that support your analysis.
A description of blue ocean strategy and its importance.A product or service that might be considered a blue ocean move and why
Identify a brand about which you are passionate.Explain a minimum of three reasons why you are passionate about this brand.
Which of the following is not a key strategic decision made during strategic planning? Which of the following statements is not true about operational planning?
Give descriptions of the types of meetings and what would be said to the staff in the meeting. Talk to them about their roles in the business
From the case study, categorize the Nano's marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata
Explain the concept of positioning. How do marketers typically use perceptual maps to develop effective positioning strategies?
What motivates policymakers to stimulate the economy or contract the economy?Based on your research, what does the Federal Reserve say about its policy goals?
discusses intellectual property theft and counterfeiting. Discuss the relationship among governments, institutions, organizations, and companies in developing
Create at least one slide explaining what about your business is unique from the competition• Create a title slide with your new business' name..
How does a leader decide which of the five decision styles to use?Explain the five styles and give an example of when it would be best for the leader to use
Using the SWOT analysis, evaluate your market and future competition for your selection.Provide your recommendations for benchmarking and creating
determine product positioning and competitive advantage that help a company create marketing objectives. For each type of analysis, do the following:
Explain why it is important for marketers to understand how customers make purchasing decisions.Identify the factors that would influence how and why
Does the mission statement explain a customer centered philosophy.Does the mission statement match the current market conditions/needs
To determine the company you would like to research you may want to do a general search for "existing publicly traded company" or "publicly traded company list"
Perform a SWOT analysis for your company remembering that the strengths and weaknesses are internal and the opportunities and threats are external.
Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors?
Product and Competitive AdvantageThis week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous unit