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begin a swot analysis by determining the primary strength of your company by asking what is the key differential or
the happiest brand on earthin 2006 disneys pixar released the hit movie cars which grossed 462 million worldwide since
choose a company and find that companys web site on the internet once you get to the web site look for information that
evaluate how effective you think the information you find is in terms of how it is presented what impact it might have
does the information you collected during this activity improve your evaluation of the company would it influence your
describe your chosen company how long has it been in business or when will it start business who are the key players is
how will you promote yourself a carefully constructed cover letter reacutesumeacute business card and personal web site
scan the marketing environment identify opportunities and threats to your chosen company in areas such as technology
starbucks has been doing business in china since 1999 when they opened their first coffee shop in beijing today
to review domestic geography go to www50statescomtools usamap htm and print the blank map of the united states label
moore electronics sells automated lighting for airport runways the government of an eastern european country has
assume your company is or will be marketing globally how should your company enter the global marketplace how will
was there a meal or type of food that you particularly liked disliked which type of ethnic restaurant seemed most
go to the claritas web site wwwclaritascom and follow its you are where you live link to find out what your zip code
make a list of consumer markets and business markets for your companys product or business offering which is the more
theyve got your lsquobakin 1989 michael eidson probably never imagined that his homemade do-it-yourself fix for
create a perceptual map for the product you chose write a short statement that describes the overall position of each
tobacco companies are frequently criticized for targeting potential customers below the legal age to purchase and use
to whom does your company market consumer industrial government not-for-profit or a combination of targets within each
identify the naics code for your chosen companys industry wwwcensusgov eoswwwnaics perform a brief industry analysis
now look at your list of acceptable gifts through various lenses would your list change if the purchasing managers
cameron stock purchasing manager for a sports equipment manufacturer is responsible for buying 5 million of supplies
review the following list of common types of gifts and favors put a check mark next to the items that you think it
back to the future chocolate lounges taste sweet successthe chocolate house dates back to seventeenth-century london
non marketing periodicals can help you understand consumer behavior and apply what youve learned to your marketing plan