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Create an ad campaign for an online university's bachelor's degree program. Include your ideas for the following:
Select an e-business that is clearly established and operating on the Internet. A retail Web site, portal, or informational Web site
Think about demographic and socio-cultural trends and changes and explain how each organization's interpretation of these trends and changes
Your best friend owns a small children's clothing store located in the downtown area of a community of 50,000 citizens.
Consider the following statement by Tapscott and Williams: "...we must encourage innovation without eroding the vitality of the scientific and cultural commons.
Companies that attract and reward the best participants have the opportunity to create new sources of competitive advantage.
E-businesses often try to appear high in search engine rankings as related to one or more "search terms".
What do you think will be the key cultural or organizational legacy this leader will leave behind?
In critiquing Nike's e-commerce website from the perspective of a consumer, what are your thoughts on their performance in the following areas:
Select a topic for an E-Business Plan. Include a description of the selected e-business that focuses on the product and/or services being provided.
The four types of research represent reporting, descriptive, explanatory and predictive. They all can be called research models. What makes each one unique.
Identify the overall message Southwest Airlines is attempting to convey to stakeholders. Which stakeholders are targeted on this Web site?
Can e-commerce with all its advantages replace traditional commerce? Give examples and reasons to justify your response.
Discuss how the e-business's digital customer behaviour for online services overlaps with the traditional customer behavior approach
Define the term reverse auction, and list three ways that procurement through a reverse auction would benefit an organization.
Define a B2B portal and explain what benefits an organization may see from setting up an information portal.
The memo should be 450-600 words and should include applying the strategic digital marketing channels continuum of the following:
You have been invited by the local Chamber of Commerce to lead a lunch-hour roundtable discussion on retirement
Discuss views about the viability and desirability of conducting market research when establishing a revolutionary new e-business.
With the increase of mobile computing, what are some potential issues of working remotely? How can they be overcome?
By redesigning relationships with business partners, e-business allows for direct customer relationships thus empowering "disintermediation."
What indicators suggest e-commerce is here to stay? Explain. When you hear someone talking about strategic planning, what is the person focusing on?
Explain why mobile commerce has developed more rapidly in Asia than in the United States.
What main benefits can one expect of an intranet installation?
- Are these practices sound business decisions? Are they ethical? Explain.