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do you think boston beer can continue to compete effectively against the giant brewers who are moving with their
we saw the detection of a problem with the freshness of a beer at a restaurant by jim koch himself how can boston beer
playing the devilrsquos advocate one who takes an opposing view for the sake of argument and deeper analysis critique
what problems do you see retailers facing with the burgeoning number of different beers todaywhat might be the
ldquothe myriad specialty beers are but a fad people will quickly tire of an expensive strong-flavored beer much of it
the investment community evidently thought boston beer had great growth potential to have bid up the initial price so
have you ever tried one of the boston beer brews if so how did you like the taste was it worth the higher
have you have ever fallen victim to a pricequality misperception how does one determine quality for an alcoholic
a strategic window is an opportunity in the marketplace an opportunity that no competitor has yet recognized and one
it is 1986 and boston beer is beginning its growth after hiring pittsburgh brewery to produce its beer jim koch has
you are jim koch you have just learned that it has taken howard schultz of starbucks ten years from going public to
debate the issue of employee benefits during a time of falling profits and stock pricesone group should offer its
debate this issue starbucks is reaching the limits of its growth without drastic changethe side that espouses drastic
thatrsquos when we discovered we were bringing people into the stores that hadnrsquot had coffee beforerdquothese words
ldquostarbucksrsquos unspoken strategy for repeat business is coffee so strong in caffeine that customers become
several recent surveys have found that starbucks coffee in blind taste tests is not rated any higher by consumers than
would drive-through windows make starbucks more attractive or less attractive
how would you prove that happy employees lead to greater
how enduring do you think this gourmet coffee and coffeehouse experience will be do you think lower-price competitors
the biggest roadblock to entrepreneurship is financing banks usually are not receptive to funding unproven new ventures
be a devilrsquos advocate the decision is being considered of going to tv advertising as well as drive-through windows
you have been given the assignment by howard schultz to reevaluate the growth policypresent your recommendations and
as a starbucks senior executive describe how you would defend against
as a google stockholder should you be worried if the microsoft merger with yahoo goes throughwhy or why not is there
what is a strategic window of opportunitywhat kind of firms are most likely to discover such a