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assume that two companies brake inc and carbo inc have the following operating resultsbrake inccarbo
1 pick a brand attempt to identify its sources of brand equity assess its level of brand awareness and the strength
1 pick a brand identify all its brand elements and assess their ability to contribute to brand equity according to the
have you had any experience with a brand that has done a great job with relationship marketing permission marketing
1 think about the products you own assess their product design critique their aftermarketing efforts are you aware of
1 choose a product category profile all the brands in the category in terms of pricing strategies and perceived value
pick a brand and gather all its marketing communication materials how effectively has the brand mixed and matched
1 what do you see as the role of the internet in building brands how would you evaluate the web site for a major
1 think of the country in which you live what image might it have with consumers in other countries are there certain
1 look at the coupon supplements in a sunday newspaper how are they building brand equity if at all try to find a good
after winning major championships star players often complain about their lack of endorsement offers similarly after
consider the mcdonalds tracking survey presented in branding brief 8-1 what might you do differently what questions
1 pick a brand employ projective techniques to attempt to identify sources of its brand equity which measures work best
1 pick a product category can you profile the brand personalities of the leading brands in the category using aakers
1 choose a product conduct a branded and unbranded experiment what do you learn about the equity of the brands in that
1 what do you think of the interbrand methodology what do you see as its main advantages and disadvantages2 how do you
1 what are some of the product strategies and communication strategies that general motors could use to further enhance
1 pick a brand extension use the models presented in the chapter to evaluate its ability to achieve its own equity as
1 pick a brand assess its efforts to manage brand equity in the last five years what actions has it taken to be
1 identify a fading brand what suggestions can you offer to revitalize its brand equity try to apply the different
micro spinoffs inc issued 20-year debt a year ago at par value with a coupon rate of 6 paid annually today the debt is
hyson plc acquired 75 of the shares in green plc on 1 january 20x0 for pound6 million when green plcs accumulated
you are to write a paper that evaluates the regulatory dimensions of derivatives and commodity markets including the
case - please read the case radnet inc an acquisitioninstructionsrecommend which financing option they should takein
wacc eva and payout policy problem assessmentcompany descriptionnovartis novn vx operating in the global pharmaceutical