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When a product is in the sales decline stage of the product life cycle, new products will be introduced to replace the old
As the company's product manager, your boss (the marketing manager) is concerned about the future success or viability of the product line you oversee.
Using the SWOT suggested reading as a starting point, investigate a specific element related to SWOT analysis and post a topic for others to discuss.
Last week we looked at how management changes to a mechanistic structure - consider that discussion.
Task: The company I am choosing for the below assignment is Best Buy. Introduction of what marketing mix is and how it ties into the body of the paper.
Evaluate product strategies, product life cycles and product identification, and determine which is the most important to get right. Explain your rationale.
According to Cola Wars - Discuss Coke and Pepsi's current situation and how Coke has been a leader in the cola wars and Pepsi a follower.
Identify and research top Marketing Journals and explain some the cutting edge product/brand/good issues such as brand relationships and brand communities.
Explain the pricing strategies that firms use. Explain what factors are involved in the development of a pricing strategy.
Discuss the ethical issues of social networks and anytime, anywhere accessibility.
The issue is related to the case of "Dell goes back to its PC Roots" from a book "marketing" By Pride and Ferell
Explain the impact of this on the Introductory stage of the product life-cycle on the new-product pricing strategy
What are the four stages in a Product Life Cycle? Give example of a brand in supermarket which is in each stage, and explain why you think it is in that stage.
Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer.
Explain the differences between centralized and decentralized filing. Explain the advantages and disadvantages of both filing approaches.
"Advanced Filtering" Please respond to the following: Describe the most effective advanced filtering and search interface.
Assess current multimedia document search techniques and suggest three techniques to improve multimedia search experiences.
Describe methods for determining if user frustration is caused by poor system design or from the natural frustration associated with learning
How do you think their Information Management Systems have contributed to their success? Discuss how you feel about Wal-mart's alternative strategies.
Based on these definitions, explain the importance of marketing in organizational success.
Managing vs. Leading" Please respond to the following: Project managers must have a clear distinction between managing versus leading.
What industry code is your product associated with and what are some of the competitors and/or total size of this industry in terms of revenue or units shipped?
Describe the attributes of your product or service in detail.
Analyzed the challenges the organization is facing at this stage of its life cycle.
What are some of the basic issues in developing and executing a marketing strategy for these regions?