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What role do financial institutions play within the global marketplace?
It is time to start writing the marketing plan for Global Gadgets Imports, produce a 1-2 slide presentation for each question
Captain John's Yachts, Inc., located in Fort Lauderdale, FL, rents three types of oceangoing boats: sailboats, cabin cruisers, and luxury yachts.
Research a traditional company that uses a good Marketing Information System to gather data.
Make an recommendation for which site is the best based on their emarketing tools and apparent customer service.
An ongoing investment in training and development is essential for improving the performance and participation of employees in organizational initiatives.
Explain the advantages and liabilities of creating loyal customers for your firm. Critique the customer retention strategy of your firm.
Discuss a minimum of two research methods that could be used to address this research problem.
What is Direct Marketing (DM)? Describe at least three forms of communication that direct marketers utilize (e.g. direct mail catalogs).
Besides advertising, what are other creative ways companies can engage in cooperative marketing?
You are in a group meeting regarding an issue facing your firm's wholly owned subsidiary in Argentina, which manufactures component parts for your U.S. assembly
Question: Why is marketing research important to developing marketing strategy?
Pay for Performance in America's public schools is an extremely controversial issue. Although the process has made inroads in business
What primary factors could affect the success or failure of this product?
Do you feel companies have the right to control who they hire? How do you feel about the EEOC serving as a watchdog to ensure equal opportunity in the workplace
Problem: Identify the segmentation criteria that will impact your target market selection.
Question: Please explain why a PR plan differs for a product versus a service.
Information needed for this task is to describe the marketing tools used in each motorcycles websites.
With so much advertising "noise" (competing messages) in the marketplace, how can a company ensure its message is heard/seen?
Prepare a presentation as if you were a leadership instructor. You are to prepare it so you will be able to teach a lesson to a class.
What is marketing, and the importance of marketing in organizational success?
What are some differences between an organization's publics and its target market(s)?
Apix is considering coffee packaging as an additional diversification to its product line. Here's information regarding the coffee packaging project:
Problem: What is psychographic data? Provide examples. When should psychographic data be used to make marketing decisions?
Problem: What are the three basic types of reference group influence?