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Briefly explain what is Cambridge Analytica scandal that hit Facebook few months ago using your own words.
What are the critical forces that Porter Airlines faces and how are they mitigated? Use the Five Forces Model of Competition to explain your answer.
Why the price of a good or service must be high enough to cover per unit costs, at least in the long term, but cannot exceed its value as perceived by customer.
What could either do to make its business (profitability) even stronger? Would the two chains see each other as competitive threats?
Analyze the environmental force/trend you selected. Include how the organization in the article is using the force/trend to better understand itself.
What are some of the metrics that tie back to engagement, promotion, and conversion, respectively?
Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
Why is store location such an important decision for retailers? What would you say are the most important factors in choosing a site.
What are the advantages of planning a sales call, and how does setting call objectives help to advance the sales process?
Discuss the trends that you observed with each company. To what could you attribute the increases or decreases in each company's trend(s)?
Determine the approach you will use to measure success. Provide a rationale for your response. Read and respond to at least one of your classmate's posts.
Given what you have learned from the data, what ideas do you have for Squatty Potty's future promotional campaigns? Explain five ideas.
Why are they transferring most of their data from Europe to the U.S. servers? Use an example to differentiate between Standardization and Adaptation.
Discuss market research strategies. Describe the macro environment through a political, economic, social, and technological (PEST) analysis.
Explain how you would use the PEST tool to assist marketers in analyzing the external environment in which they are operating.
How the business drives potential customers to the various platforms, and how they differentiate their message between those platforms.
In what ways is your standard of living different from that of your parents or grandparents when they were your age?
Evaluate and discuss the Organizational Development approach as associated with the coach image.
What are the primary reasons for doing market research? How are primary and secondary data used in subsequent marketing
Describe how you would acquaint yourself with the availability of new types of flexible benefits.
Describe a challenging workplace situation that you have encountered in the past or are anticipating in the future.
What social and political groups collaborated to implement changes? What changes were implemented to improve emergency management?
It is time to complete your own evaluation of your firm's performance. Part of being an excellent consultant is being able to identify what is working.
Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
Discuss team building and various approaches towards building high performing teams.