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it is 1986 and boston beer is beginning its growth after hiring pittsburgh brewery to produce its beer jim koch has
you are jim koch you have just learned that it has taken howard schultz of starbucks ten years from going public to
debate the issue of employee benefits during a time of falling profits and stock pricesone group should offer its
debate this issue starbucks is reaching the limits of its growth without drastic changethe side that espouses drastic
thatrsquos when we discovered we were bringing people into the stores that hadnrsquot had coffee beforerdquothese words
ldquostarbucksrsquos unspoken strategy for repeat business is coffee so strong in caffeine that customers become
several recent surveys have found that starbucks coffee in blind taste tests is not rated any higher by consumers than
would drive-through windows make starbucks more attractive or less attractive
do you see any limits to starbucksrsquos
how would you prove that happy employees lead to greater
how enduring do you think this gourmet coffee and coffeehouse experience will be do you think lower-price competitors
the biggest roadblock to entrepreneurship is financing banks usually are not receptive to funding unproven new ventures
be a devilrsquos advocate the decision is being considered of going to tv advertising as well as drive-through windows
you have been given the assignment by howard schultz to reevaluate the growth policypresent your recommendations and
as a starbucks senior executive describe how you would defend against
as a google stockholder should you be worried if the microsoft merger with yahoo goes throughwhy or why not is there
what is a strategic window of opportunitywhat kind of firms are most likely to discover such a
on balance do you think google has a serious public relations
do you think googlersquos drive for great growth faces serious obstaclesif so how might it overcome
would you describe google as a happy shipis a happy ship always the most efficient and innovativewhy or why
what are the various directions for innovation to takecan a mature firm in a stagnant industry pursue innovationhow
what is targeted advertisinga how is it revolutionizing the advertising industryb how is this affecting newspapers and
so was the success of larry and sergey mostly due to tremendous luckwhat do you
1 do you see any downside to these workplace amenities2 would these influence your choosing to work for google despite
in a previous learning insight regarding fostering innovative thinking in an organization we noted that top management