Youtube tv- offers more live streaming channels over 50


Question: Youtube TV- offers more live streaming channels (over 50 channels) than hulu, netflix, etc including all major sports channels for a $40 subscription, cheaper than cable for basically cable. For some reason, they have been drastically under marketed/advertised so could be interesting to research why/build on that.

1- What is your marketing message or theme?

2- What content strategy will you use? What content assets? (e.g. video, blogs, social posts)

3- What promotions/distribution channels will you use- Ads, Search engines? Social Media?

Need answers to questions by 3 pages written paper.

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Marketing Management: Youtube tv- offers more live streaming channels over 50
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