Select a product or service that you now use. It could be your newspaper, internet service provider, car insurance company or asome other product or service that you regularly use. Assume that providers must raise itsits rates, and you are the employee who must notify customers. Decide whether you should use the direct or indirect pattern. What, if anything, justifies the increase? What benefits can be cited?
Your task. Prepare a rate increase announcement. Submit it along with memo explaining your rationale for the strategy you chose.