Your task is to develop a new product development process that utilizes your choice of creative methods to generate new product ideas that will result in an innovative product for Apple. In addition you will use the process to come up with 3 or 4 ideas for new products/services. Here are the basic elements of your submissions but you may choose to include more:
1. Idea Generation; sources and techniques (Detail what you choose and
why)
2. Creativity Techniques (Detail what you choose and why)
3. Concept Testing Techniques (Detail what you choose and why)