Your task for this assessment is to read the Case Study - Apple Vs Samsung. Based on your analysis of the case and other research you undertake through journal articles, other sources, etc., answer the following questions:
Provide a brief overview of the smart phone and tablet computer market worldwide. For example, you should identify some key statistics on sales, important countries of production and consumption, and global economic impacts.
Answer Questions 1, 2, 3 and 5 from Case Study.
Based on your discussion and recommendations for question 5, develop a print ad example for a magazine or newspaper publication for one of the countries Germany, the UK, Australia, South Korea and the United States as examples of these recommendations in action. You will need to choose a print vehicle particular to the country (for example in the UK you may choose the "Daily Express" newspaper with a circulation of around 432,000 and has a "life & style - Tech" section).
Case Study - Apple vs Samsung - taking the legal battle beyond markets and the boardroom by Dr Tendai Chikweche
Questions-
1. Outline and discuss the implications of Apple's lawsuit on the smartphone and computer tablet industry.
2. Identify and discuss the key lesions that can be drawn from the case study about the impact of political and legal environment on international marketing.
3. Briefly scrutinise/critique the South Korean and American verdicts, analysing their implications for international marketing.
5. Assume you have been appointed as a consultant to Samsung. Advise the board on the potential way forward for the firm, outlining strategies the firm could use to mitigate the impact of the various judgments.