Your proposal must include situation analysis assumptions

Question

Objective: To recommend a new product strategy for a clearly identified target market that addresses the organizations root problem.

Expectations:

Begin by reading the "Mattel Confronts Its Marketing Challenges" Case in the text.

Prepare a case analysis and proposal with a comprehensive new product strategy for a clearly identified target market.

Your proposal must include:

1. Situation analysis
2. Assumptions and missing information
3. Identify root problem & problem definition
4. Identify target market and segmentation strategies
5. Development of alternatives for New Product
6. Evaluation of alternatives and recommendation of new product development and or course of action to management

New Product Strategy - comprehensive description of tangible and intangible attributes of the product, "type" of product, form of strategy option used for this new product development, differentiation and positioning strategy. Be sure to include your rationale supported by data.

Be sure your case analysis and proposal is comprehensive and includes the appropriate marketing concepts that will convince the Mattel Management of your expertise and validity of ideas.

Answer 1

Do the following tasks to complete the assignment. To propose a new product policy for a clearly recognized target market which addresses the organizations root problem. Expectations: Start by reading the ‘Mattel Confronts Its Marketing Challenges’ case in text. Make a case assessment and proposal by a comprehensive latest product strategy for a clearly recognized target market. The proposal must comprise: 1) Situation assessment 2) Suppositions and missing information 3) Recognize root problem and problem definition 4) Recognize target market and segmentation policies 5) Development of alternatives for New Product 6) Assessment of alternatives and proposal of new product growth and or course of action to management. New Product Strategy - comprehensive illustration of tangible and intangible features of the product, ‘kind’ of product, form of strategy option employed for this new product development, differentiation and positioning policy.