Option: Marketing Plan for an Existing Company; Promotion in a New Country
Your final portfolio for the class will be to create a marketing plan for an existing company of your choice. The marketing plan will introduce and promote an existing product in a new country. You must address all of the points required in Option 1, but do so in a PowerPoint presentation in a bulleted format.
Suggested slide setup and number of slides (25 slides):
- Title
- Executive Summary
- Company Overview
- Strengths
- Weaknesses
- Opportunities (trends)
- Threats
- Marketing Plan Objectives
- Segmentation
- Target Market
- Positioning Map
- Product (features and benefits versus the competition)
- Price (compared with competition)
- Price Strategy
- Promotional Strategy
- Place Strategy
- Brand Strategy
- CSR Strategy
- Ethical/Legal Factors
- Financial Projections
- Implementation Plan
- Evaluation & Control Metrics
- Conclusion
- References
Other:
The following are requirements for your portfolio project:
- 15-20 PowerPoint slides in the body of the presentation. Estimated page counts are listed above in each section.
- Use APA format for references! Please use plenty of headings and sub-headings according toCSU-Global Guide to Writing and APA Requirements. Develop full paragraphs and full sentences.
- Apply marketing models, theory, terminology, and concepts throughout the plan.
- A minimum of 6 references(in addition to course materials like the textbook or articles). At least 2 of these being peer-reviewed articles. The CSU-Global Library is a good place to search for credible, scholarly sources.
- READ THE PORTFOLIO PROJECT RUBRIC IN DETAIL(pre-loaded into the course website). Note that there are additional aspects that need to be addressed, such as applying critical thinking.