Your brand managers approach you wanting to change the, Other Subject

Your brand managers approach you wanting to change the

Imagine you are the CEO of an Outsider consumer goods company.

Your Brand Manager(s) approach you, wanting to change the structure. What do you do, do you change the structure, or do you replace the Brand Manager(s)? Explain the reasons for your answer. Your answer must be based only on the article.

Article-Hankinson, P., 1999. An empirical study which compares the organisationalstructures of companies managing the World’s Top 100 brands with those managingOutsider brands, Journal of Product and Brand Management. 8(5) pp. 402-414

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