Your brand, Bruinbucks!, is considered a higher quality brand without any close substitutes in the high-end category
Even though your product already has a higher than average price in the coffee sector it makes up a small percentage of your patron’s income
Based on that information, answer the following questions:
A - Should you raise, maintain, or lower the price of your coffee products?
B – What impacts do you anticipate on total revenue?
C – Why?