You work for the residential mortgage lending division of a leading financial institution. This institution also separately operates a division specializing in commercial space rental loans. Recently the residential mortgage lending division has been largely unprofitable and the new CEO has provided division heads with the following ultimatum: “…hive off money-losing businesses and deliver profits within a year – or else resign.” You notice that due to the nature of products offered by the two lending divisions there is a cost saving strategy that could be adopted by your institution. Based on your observation make a detailed argument to the CEO explaining why your division shouldn’t be shut down and what strategy the company should adopt to turn losses into profits.