You wish to compete in the super premium hamburger semi-fast food restaurant market. The task is to determine the wants of the super premium market and the attributes/hows to be met by their firm. Use the house of quality concept (you can draw this by hand, it does not have to be done on a computer software application). Market research has revealed that customers feel four factors are significant in making a buying decision. A “beef” taste is most important followed by moisture of the meat, seasoning of the meat, the type of bun, and condiments added to the sandwich. From a production standpoint, important factors are the beef content, the amount of additives, freshness of the bun, and natural seasonings.