Question: You will research & select a relevant article from a credible business source and (in your own words) write a 1-2 page (max) analysis. You will be graded on:
• Your demonstration of it's relevance to the marketing industry
• You must start one of the paragraphs with "This relates to our class discussions about consumer segments (household income? discretionary income? buying behavior-online? luxury vs utility?) because..."
• Including at least 2 cited references
• Considering this is a marketing class, spelling and grammar count!