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You will need to write a brief paper on the role of


Question: You will need to write a brief paper on the role of generous return policies in creating customer loyalty in the retail industry.

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Your work must

• Be 800 words minimum (There are no page/word limits for this assignment)

• Have in-text citations (APA or MLA)

• Have a reference page, properly executed according to APA or MLA formatting guidelines

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Marketing Management: You will need to write a brief paper on the role of
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