Assignment 1: Individual PowerPoint
You will find a for-profit company that is succeeding in an Emerging Market country other than its own. Please create an Information Rich PowerPoint (example provided) explaining how that company managed to be successful. There should be a minimum of 10 slides. Please include references on the last slide. The presentation should follow the outline below:
I. Background of the Country Involved
II. General Background of Company chosen
III. General strategic reasons the company chose that country
IV. Specific entry mode, marketing, alliance, adaptation strategies used
V. Explanation of how in which areas the company was successful
VI. Conclusion: The future outlook for the company in this country.