Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section of the Marketing Plan. Identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5- Personal Selling & Global Markets.
Section - Promotion Mix/ Personal Selling & Global Markets
- Promotion Mix
- Advertising
- Personal Selling
- Sales Promotion
- Direct Marketing
- Public Relations
- Brand Management
- Branding Strategies
- Emotional Branding
- Brand Extension
- Global Markets
- Opportunities & Challenges
Executive Summary
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- Marketing Implementation & Evaluation
- Careers in Marketing
You will create a complete Marketing Plan and identify the sections of the Marketing Plan and the marketing elements contained therein.
Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
Careers in Marketing
- List the sections of the marketing plan.
- Identify possible careers associated for each section.
- Select two of those career choices and discuss the skills required to secure these two positions.
- Determine what steps you can take to develop those skills.