You want to introduce a new product you already have a, Marketing Management

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You want to introduce a new product you already have a

You want to introduce a new product. You already have a successful brand in a different product category than the new product you plan to introduce. You are contemplating using the same brand name (brand extension) for the new product. What factors should you consider before making this decision?

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Marketing Management: You want to introduce a new product you already have a

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Marketing Management: You want to introduce a new product you already have a

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