You receive the results of a paired-comparison preference, Management Theories

You receive the results of a paired-comparison preference

Question: You receive the results of a paired-comparison preference test of four soft drinks from a sample of 200 persons. The results are as follows:

a How do these brands rank in overall preference in this sample?

b Develop an interval scale for these four brands.

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Management Theories: You receive the results of a paired-comparison preference

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Management Theories: You receive the results of a paired-comparison preference

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