You plan to market a new clothing line. Develop a hypothetical customer profile for each of the following possible target market segmentation approaches: unsegmented strategy, multisegment strategy, and single-segment strategy. For each approach, develop as many specifics as you can to describe the typical consumer in that target market.
From your present familiarity with the locale where you live, assume you plan to open a small restaurant featuring Portuguese food. Use the Five Key Factors in Determining a Good Business Location to describe the optimum location in your area for your restaurant.