You own a small new- and used-book store and café with free wireless Internet access. You enjoy the calm, quiet atmosphere of your store and like that your customers choose your store to conduct business, socialize with friends, or just enjoy a good book and a cup of coffee. Increasingly, many customers are talking on their cell phones—very loudly and in places where they shouldn’t be. They hold up the order line by talking on the phone when they should be talking to the cashier. They disrupt others who are enjoying the quiet atmosphere to work or read. Sure, customers who are working on the computer may need to talk on the phone, but must these customers be so loud and disruptive that those across the room who are trying to read can hear their conversations? Many customers have actually complained. You want to make these customers happy but not at the expense of making your cell phone users unhappy. Write a cell phone use policy to post in your store -- a negative announcement regarding limiting cell phone use. Use the guidelines for writing indirect negative announcements.