You need to write paper on celebrity endorsements
You have to complete the following parts
1. Research Findings
2. Analysis & Discussion
3. Conclusions
4. Recommendations
5. Limitations
Use harvard referencing, at least 20, cant use the one in or before 2000
if the data analysis cant meet the hypothesis, please use academic reference/theories to explain why it happen
Need to follow the core journal
Journal - Impact of Celebrity Advertisement on Customers' Brand Perception and Purchase Intention
Attachment:- Paper.zip