You need a thorough SWOT analysis based on the preceding analyses. Reasoning for each item in the SWOT is provided and logical.
Strengths and weaknesses are clearly internal factors, and opportunities and threats are clearly external factors.
The marketing objectives and goals are clearly related to the company/organization mission. Objectives and goals are clearly stated and appropriately quantified.
This criteria is needed for a SWOT anaylysis regarding home health care agencies; please do not copy/paste.