You have reviewed the external business environment and you


1. Your organization builds roads and bridges. It relies on civil engineers to carry out the work. You have reviewed the external business environment and you find there is a shortage of qualified engineers in Australia.

2. Why do you think that US firms have been so successful in foreign franchising? If you were General Counsel of a major US firm, where would you recommend your company consider investing? Why did you select that country or area?

3. Now that you understand the theories of absolutism and relativism, if you were an international business executive or had your own company that was entering a global market, which theory do you think would apply best and why?

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Operation Management: You have reviewed the external business environment and you
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