You have been recruited as the Design Manager in an established mid-sized (300 employees) manufacturing company that makes consumer products for OEMs. The Board of Directors wants to diversify the company into developing and commercialising its own line of products. You are responsible for setting up the Design function; you also get allocated a budget. What type of NPI process do you choose? How would you implement this? How would you spend your budget? What other aspects do you need to consider too?