You have been hired as a consultant to make strategic recommendations for a public firm of your choice. Complete a SWOT analysis for the firm using information researched from outside sources. Construct a SW/OT matrix and generate strategic alternatives. You can present the SWOT and SW/OT details in paragraph format or you can supplement your response with a graphic in a Word document if you prefer. Evaluate the pros and cons of the alternatives you developed and recommend a course of action for the firm. Assignments must be a minimum of 4 complete pages