You have been hired as a consultant for a company that


You have been hired as a consultant for a company that would like to start a new marketing campaign to increase their online sales. They have given you data for 840 of their customers and would like to know who they should target in their new campaign (e.g., should they develop an app for a specific OS, should they target a certain age group, etc.).

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Business Management: You have been hired as a consultant for a company that
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