Analyze each situation and present an appropriate solution that solves the problem or answers the question. Examine research finding and to make recommendations, as if you were the one responsible to upper management. Answers can be stated simply, elevator talk, as if you were talking to a 12 year-old.
If you make any assumptions, please note that they are assumptions in your answers.
1. You have been given the responsibility of supervising 12 MBA summer interns, hired specifically to conduct internal research for your company. You are concerned that they do not fully understand the importance of ensuring adherence to the principles of internal and external validity. Provide a brief summary of your training session to cover this topic.
2. You have been assigned to contract with an outside research firm to do both qualitative and quantitative research project for your company. Describe the criteria that you would establish in making this selection. In addition, explain your reasons for either selecting the same firm to conduct both or to select two different research firms.
3. You have just spent several hundred thousand dollars on a research assignment, researching a project that your president wanted completed to support a major new initiative. The research results significantly contradict the intentions of the president. How are you going to present the results?