You have been assigned the task as marketing manager to

Question

Advertising Research

You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.

The paper

Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.

Answer 1

The following research on advertising. You have been assigned the task as Marketing Manager to scan social media web sites and try to alleviate the negative consumer postings from a recent crisis. Explicate how organizations employ social media to communicate through their consumers through a crisis and estimate how the negative comments were handled via the organizations. Assess a proposal for better communication and explicate why.