You have been asked by a nonprofit community organization


You have been asked by a nonprofit community organization that has been awarded a substantial research grant, to put together an effective campaign to reduce, and eventually eliminate, from children's diet in the United States, high calorie soft drinks. The campaign is intended to help fight the epidemic of childhood obesity. Discuss at least three of the following  plus question  # 6.

1. Provide a message or statement that you would use and explain why you chose this message or statement to reach your target audience.

2.Who would be your target audience and why?

3. What media and/or other means of communication would you use to convey your message, and why?

4. What do you consider to be the most important benefits from, as well as the biggest challenges to, a successful campaign?

5. What information or findings from articles on health campaigns could assist your campaign?

6. Whether the goals of your campaign and the objectives of the Affordable Care Act are aligned and, if so, in what ways. If not, why not.

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