You have a choice to use either an existing company or a fictitious company(Please use a real company). In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.
The Plan will have 7 sections. The 6 sections will reflect each of the 6 TCOs plus a bibliography. Each section will be 2 - 3 pages in standard business proposal format.
The sections are:
Strategy
Core Competencies
Industry Dynamics
Technology Sourcing and Internal Innovation
Product Development Strategy
Strategy to protect innovations
A bibliography listing your references for the project.