You do not believe that additional data collection or


You are the president of a company. You were in the process of formulating a strategic plan for the next five years. You are very involved and keen to formulate feasible and implementable strategy. You were successful in getting everybody on board. However, while you were contemplating your external and internal analysis, you and your team came to the realization that so many of the external variables were so dynamic and changing rapidly. You have enough information, but your confidence in the accuracy and stability of these external variable was low. You do not believe that additional data collection or additional modeling and forecasting will make any significant difference. What do you do?

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Operation Management: You do not believe that additional data collection or
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