You are to take on the role of an executive board member for a hypothetical nonprofit service organization. As a group, you will decide what kind of community service your organization provides. It can be a homeless shelter, low-income housing provider, teen center, substance abuse treatment center, a senior center, or something else. The choice is yours.
Your organization is facing a crisis called NIMBY-Not in My Back Yard. The community in which you are located has decided that your services are not in keeping with the image the community wants to maintain, and it wants "those people" out of the community. To stay, you need to develop a strategic plan for educating the community, your membership, and your clients about what you do and what value this service provides to your community. Your future existence depends on the result.
Create a strategic training plan. In your strategic training plan, you need to include the following:
- What services do you provide and to whom?
- What are the issues the community says it has with your organization?
- Who do you need to educate?
- What are the educational objectives for each of these constituencies?