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You are the vice president of marketing over the past week

You are the Vice President of Marketing. Over the past week you have received calls from 5 of the 8 regional sales directors indicating they have lost business to competitors undercutting pricing.

What is your immediate response?
What actions would you take over the next couple of weeks?
What long-term actions would you recommend?

Respond to the questions listed above in approximately 300 words.

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Marketing Management: You are the vice president of marketing over the past week

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