You are the trainer for a course on effective advertising techniques that is being offered to franchise owners of your Mexican fast-food chain. As part of the course, you are scheduled to present a 30-minute session on writing effective sales letters you decide to use the sales letter section of chapter 7 I this book as the basis for your presentation. Prepare four to fix slides that you might use for your presentation to the 25 participants in the course. Submit a printed deck to your instructor.