You are the owner of a minimart convenience store. What processes could you utilize to identify your target market? You are a salesperson in an office supply business. Why is it important to be persistent and utilize follow-up visits with your customers? Identify and explain the different types of promotion methods in the following examples:
a. Tiger Woods plays golf wearing Nike apparel.
b. A local supermarket introduces a scratch-and-win ticket.
c. Assume that you are a college graduate. Your local college calls you, asking you to make a donation for its capital funding program.