You are the marketing vice president for a small firm whose


You are the marketing vice president for a small firm whose success depends on pioneering the development of new personal-care products such as soap and toothpaste for sale only within the U.S. What environmental factors are most likely to affect your firm? What marketing metrics will you use to evaluate your performance? Put together a short (1-2 items per category) SWOT analysis for the company. it is a small industry.

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Operation Management: You are the marketing vice president for a small firm whose
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