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You are the marketing manager for a major corporation the

You are the marketing manager for a major corporation. The CEO has asked you to report on the trends in determinants in customer behavior. Pick a company from the list

Pick your own. Ex: GM, Proctor and Gamble, Whole Foods, AT&T, Sony, Aetna, etc.

What are the things we need to be watching?

What are the benefits of anticipating trends?

Consider values, trends, and sub-cultures in your response.?

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