You are the marketing director of a bicycle manufacturing company in a startup situation. Your marketing goals for this initial period are to promote the desired company image, facilitate communication with consumers, and keep track of products, customers, and services. Your company can only afford to use three electronic marketing resources to accomplish these goals. Choose three (3) electronic marketing resources to use and justify each resource in a memo to your company's stockholders.
Your memo will be graded on the following scale:
Memo Format, Introduction, and Closing
1st Marketing Resource Discussed
2nd Marketing Resource Discussed
3rd Marketing Resource Discussed