You are the market research director for a consumer product, Operation Management

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You are the market research director for a consumer product

You are the market research director for a consumer product company. You have been asked to evaluate China as a potential market for your company’s products and begin a search of secondary data. What are the three primary issues you must consider in assessing the data available on China? How would you find information on these issues?

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Operation Management: You are the market research director for a consumer product

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Asked Questions

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Operation Management: You are the market research director for a consumer product

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