Assignment: You are required to demonstrate your understanding of the principles of effective business communication explored throughout the unit. You must choose two current examples of business communications: an excellent business communication and a poor one.
The case study should demonstrate comprehensive research and should do the following:
- Describe each business;
- Compare and contrast the nature of the communications;
- Identify what types of communication worked and what did not, and
- Explain why the communication enhanced or damaged the business.