You are required to analyse the strategy of a firm of your choice. You need to pick a firm and identify the strategy that the firm uses to compete with its rivals. It is important that you conduct an industrial or environmental analysis, before you undertake your firm analysis. Requirement:
1. Introduce topic(10%)
2. Explain the structure of the essay
3.Main body (40%) Using PESTL analysis environmental Remember to identify key point
4.Firm analysis (40%) Pick a firm (Bank of China-HK) Identify it's strategy Analysis the strategy -use tool -value chain
5. Conclusion (I want to talk about the regulatory reforms in selling investment product after the Lehman Brothers,how this new reform affect banking industry environmental from the political,legal,economic ,social and technology. I want to choose Bank of China in HK as a firm analysis.